Google Analytics 4 (GA4) and the deprecated Universal Analytics (UA) are robust analysis tools that you can use to monitor and analyze your traffic on the Echo website.
Note: The setup and behavior for both tools are similar. When discussing behavior that applies to both products in this article, we use the name Google Analytics (GA); otherwise, we specifically name GA4 or UA. As UA is deprecated by Google, we recommend using GA4.
First, get a Google Analytics account by registering with Google. To configure in Echo, enter the Universal tracking ID or the Google Analytics 4 measurement ID that Google provides in Domain settings.
Echo displays this card in Domain settings only if the Google Analytics is enabled for the entire deployment. If the card is not visible, contact your Echo provider to enable.
If you are an Agilix business partner who hosts your own Buzz deployment, you should configure your Google Analytics in your deployment configuration only (available only for select partners).
Google Analytics in domains and subdomains
Once configured, Echo traffic data begins flowing to your Google Analytics account at Google.
Your account receives data for your domain and all descendant domains because the ID configuration is inherited by all descendent domains, so you shouldn't configure descendent domains with the same ID.
If a descendent domain administrator configures with a different ID, then traffic data in that domain is sent to the its account only, and data in the parent domain is sent to the parent domain's GA account. The data is not reported to both accounts.
What data is sent to Google Analytics?
Echo reports when end users view a page, so that you can measure the number of views you had for each page. This information is sent whenever the browser URL changes.
For example: when a teacher clicks a Gradebook tab, the URL changes and data is sent.
Actions that don't cause a URL change in Echo, like many popup windows, send no data.
Google Analytics automatically tracks a lot of information about each pageview, such as geographic region, browser type, and device type. You can create up to 20 custom dimensions for things it doesn't track. See Custom Dimensions and Metrics for more details.
Echo sends only one dimension by default always as dimension1. The value of the custom dimension is the currently authenticated user ID (if it exists). If the user is not signed in, the dimension1 value is empty. You can use this custom dimension to further track and analyze a single user's behavior using GA analysis, filtering, and reporting tools.
Echo is constantly being improved based on the feedback from users and we strive to keep our documentation up to date. If this document doesn't match what you are seeing in Echo, please let us know.